Why Making Video Puts You Ahead of Most of Your Competitors.

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Standing out in the B2B space is no easy feat. With the landscape continually evolving, businesses have to adapt and innovate to capture (and keep)their audience's attention. When a busy team is juggling so many other priorities, video, and a strategy for how to implement it, is often pushed aside. Unfortunately customers have much higher expectations nowadays for how they are marketed to and how they absorb information. So these 5 tips will outline the reasons video and video strategy are so important.

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1. Video Increases Engagement and Conversion Rates

Video content is inherently engaging. Studies show that videos on social media generate 1200% more shares than text and image content combined [Link]. This is because videos are dynamic, visually appealing, and capable of conveying complex messages quickly and effectively.

Moreover, videos can significantly boost your conversion rates. According to a study by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand’s video [Link]. This indicates that video not only captures attention but also drives action, turning viewers into customers.

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2. Video Enhances SEO Performance

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results [Link]. This is because videos increase the time visitors spend on your site, which signals to search engines that your content is valuable and engaging.

Additionally, properly optimized videos with relevant keywords, descriptions, and tags can further boost your SEO efforts. This improved visibility can lead to more organic traffic and, ultimately, more business.

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3. Video Builds Trust and Credibility

Trust is a crucial factor in any business relationship. Video content allows you to create a more personal connection with your audience, showcasing your expertise, transparency, and authenticity. According to HubSpot, 80% of marketers say video has directly helped increase sales by building trust with their audience. [Link]

Testimonial videos, behind-the-scenes looks, and product demonstrations are excellent ways to humanize your brand and build credibility with potential customers.

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4. Video Caters to Mobile Users

With over half of all internet traffic coming from mobile devices , it's essential to cater to mobile users, especially as most people now have plenty of 4g and 5g data each month, they're much more likely to click a video link. Videos are particularly well-suited for mobile consumption due to their visual and auditory nature, which makes them easy to consume on the go. [Link]

Social media platforms like Instagram, Facebook, and TikTok prioritize video content, making it easier for mobile users to engage with your brand. By leveraging video, you can reach a broader audience and enhance their mobile experience. Furthermore, google is now including video in a huge number of searches and it is much easier to rank higher on YouTube than regular SEO keywords.

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5. Video Marketing is Cost-Effective

Contrary to popular belief, video marketing doesn’t have to break the bank. With advances in technology, producing high-quality videos has become more accessible and affordable. According to Animoto, 93% of businesses say they’ve gained a new customer thanks to a video on social media. [Link]

Platforms like YouTube, Instagram, and LinkedIn offer cost-effective ways to distribute your video content to a vast audience. Additionally, repurposing existing content into video format can extend its lifespan and reach, maximizing your return on investment.

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So, what are you waiting for?

Incorporating video into your marketing strategy is no longer a luxury; it’s a necessity. By increasing engagement, boosting SEO, building trust, catering to mobile users, and being cost-effective, video marketing can put you miles ahead of your competitors.