Castrol

Castrol Hybrid Efficiency

Castrol wanted to demonstrate the efficiency and performance of their new hybrid oil using Hyspec. We created a series of social ads targeting B2B and B2C independently for multiple channels, using existing assets filmed with the Alpine F1 drivers Esteban Ocon and Pierre Gasly We wrote all of the copy for the ads and created a clean and clear aesthetic to match the brand styleguides. The videos were really successful and effectively helped to generate new sales for their product, which is rare for B2B ads.