30 video content ideas for B2B marketing videos

Customer Success Stories: Create a video showcasing how a specific customer overcame challenges using your product or service. Include interviews, statistics, and visuals to bring the story to life. Make the video relatable by focusing on the problems your target audience might face and how you provide the solution.
The Origin Story: Share your company’s journey, starting from its inception to where it is today. Include anecdotes, key milestones, and the people behind the brand. This helps build trust and emotional connections by showing your values and mission.
A Day in the Life: Follow a customer or team member through their day to highlight how your product/service integrates into real-world scenarios. For instance, show a manager using your software to streamline workflows, emphasizing its practicality and impact.

Industry Trend Breakdown: Dive into a hot topic or emerging trend within your industry. Break down its significance, provide data, and explain how businesses can adapt. Position your company as a forward-thinking leader with actionable insights.
Myth-Busting Series: Address common misconceptions about your industry or product. Use humor or compelling evidence to challenge these myths and establish your authority. For example, tackle myths like "You need a massive budget to create engaging video content."
Explainer Video: Simplify a complex concept that your target audience struggles to understand. Use animations, infographics, or clear visuals to explain how your product or service works, ensuring clarity and interest.

Product Walkthrough: Showcase your product in action by taking viewers step-by-step through its key features. Highlight unique functions and benefits while addressing pain points to help prospects visualize how your product fits into their workflow.
Process Simplified: Explain your service delivery process in a video that reassures potential customers. Use animations or live footage to show each step, emphasizing efficiency, transparency, and value.
Problem-Solving Videos: Identify a common issue your target audience faces and show how your product solves it. For example, demonstrate how your CRM software helps sales teams manage leads more effectively, with before-and-after scenarios.

Company Culture: Share moments that show your team’s personality and values. Highlight team-building activities, charity events, or behind-the-scenes fun to humanize your brand and attract like-minded clients.
Making of a Product/Service: Offer an insider view of how your product or service comes to life. For example, take your audience through your software development process or the craftsmanship behind a product, emphasizing attention to detail and quality.
Event Preparation: Show how your team gets ready for major events, such as a trade show or product launch. Highlight teamwork, creativity, and problem-solving as your team works behind the scenes.

Limited-Time Offer Teaser: Create excitement for a time-sensitive promotion by showcasing the benefits of the offer with urgency. Use dynamic visuals, bold text overlays, and a countdown to motivate action.
Product/Service Launch: Generate buzz for a new offering with a creative launch video. Highlight its unique features, benefits, and how it fills a gap in the market. Use testimonials or a dramatic reveal to enhance appeal.
Customer Testimonial Montage: Compile short clips of customers praising your product or service. Ensure diversity in industries, use cases, and personalities to showcase broad appeal and credibility.

Ask the Expert: Interview a key figure in your company or industry on a trending topic. Structure the video with questions that address your audience’s pain points, providing valuable takeaways and actionable advice.
What’s Next?: Predict future industry trends and discuss how your company is preparing to address these changes. Provide clear examples to establish your company as a leader in innovation.
Lessons Learned: Share a relatable business challenge your company overcame. Highlight what you learned and how it improved your processes or services. This builds trust by showing authenticity and resilience.

Founder’s Message: Record a direct, personal video from your founder to share updates, visions, or announcements. A heartfelt tone can build emotional connections and humanize your brand.
Mistakes to Avoid: Share common pitfalls businesses face in your niche and how to avoid them. This positions your company as a helpful advisor and showcases your expertise.
Celebrating Milestones: Highlight significant achievements like company anniversaries, product launches, or awards. Include your team and customers in the celebration to foster community engagement.

Quiz or Poll Video: Create a video posing fun or thought-provoking questions about your industry or product. Ask viewers to leave answers in the comments or direct them to a quiz on your website.
Challenges or Dares: Showcase your team taking on a lighthearted industry-related challenge. For instance, challenge employees to explain your product in under 10 seconds or answer rapid-fire questions.
Social Proof Showdown: Present compelling stats, case studies, or reviews in an engaging, fast-paced video. Use vibrant visuals and quick cuts to keep viewers hooked.

Event Recap: Summarize the key takeaways from a recent event, trade show, or conference. Include interviews, highlights, and visuals to engage viewers who couldn’t attend.
Upcoming Event Promo: Build anticipation for an event with a teaser showcasing what attendees can expect. Highlight speakers, topics, and value to attract registrations.
Webinar Snippets: Repurpose valuable moments from your webinars into bite-sized clips. Share actionable tips or key insights to drive interest in future events.

Checklist Video: Provide a simple checklist of steps to achieve a specific goal, like “5 Steps to Improve Your Marketing Strategy.” Use concise visuals and voiceovers for clarity.
ROI Breakdown: Show the tangible value your product provides by breaking down ROI with numbers, graphs, and real-world examples. Highlight long-term benefits to make a compelling case.
Do vs. Don’t: Compare best practices against common mistakes in your industry. Use side-by-side visuals or animations to clearly show what works and what doesn’t.
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So there you are, hopefully some of these ideas are useful for planning out your marketing calendar and sprinkling some video throughout the year.

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