Video trends to watch out for in 2025
Let's be honest, It's hard to predict what is coming 3 months from now in any industry, let alone a whole year out, as the pace of technological change increases at breakneck speed.
Whether you’re creating brand awareness, product explainers, or dynamic social content, staying ahead means understanding both the creative opportunities and the strategic investments required.
Below, we explore some of the key video trends set to shape 2025, and how each trend can influence your production decisions and budget considerations.
1. Hyper-Personalisation & Interactive Content
The Shift to viewer-centric experiences
Today’s audiences crave content that speaks directly to them. In 2025, hyper-personalized video – tailored by data insights – will not only capture attention but also drive engagement. Expect to see more videos that change based on the viewer’s behavior, location, or past interactions.
Key Elements Include:
Dynamic Storytelling: Videos that alter the narrative depending on who’s watching.
Interactive Layers: Embedded call-to-actions, clickable product info, and branching storylines.
Data-Driven Creativity: Using viewer data to inform creative direction, ensuring each video is relevant and impactful.
While this approach may involve additional production planning and post-production work, the enhanced ROI makes it worth the investment.
2. Integration of AI & Machine Learning
Smarter production and distribution
Artificial Intelligence isn’t just a buzzword anymore – it’s reshaping how we produce, edit, and even distribute video content. From automated editing tools to AI-driven analytics, this technology is streamlining the production process without sacrificing quality.
Trends to Watch:
Automated Editing: Faster turnaround times with AI-powered editing software that can handle everything from cutting footage to basic color grading.
Enhanced Analytics: Detailed insights into viewer behavior, helping refine both creative and distribution strategies.
Optimised Content Distribution: AI tools can tailor distribution strategies to maximize reach and engagement on platforms like LinkedIn, YouTube, and beyond.
Investing in AI tools now could lower overall costs in the long run, while also ensuring your content stands out in an increasingly competitive market.
3. Immersive technologies: VR, AR, & 360° video
creating experiences beyond the screen
As immersive technologies become more accessible, brands are exploring innovative ways to capture their audience’s attention. Virtual Reality (VR), Augmented Reality (AR), and 360° videos are moving from experimental projects to essential tools for engaging storytelling.
What to Expect:
VR & AR Experiences: More brands will use these technologies to create immersive product demos, virtual tours, and interactive brand experiences.
360° Video Content: Perfect for travel, events, and experiential marketing, 360° videos offer a dynamic way to capture your audience’s attention.
Increased Engagement: Immersive content not only captivates but also deepens brand connections, making it a valuable investment for those looking to create memorable experiences.
Though these technologies might demand a higher upfront investment – from specialized equipment to extended post-production – the payoff in customer engagement and differentiation can be substantial.
4. The Rise of Short-Form Video on professional platforms
engaging audiences in bite-sized formats
Short-form videos are not just for TikTok or Instagram anymore. In 2025, professional platforms like LinkedIn are embracing short, impactful videos to connect with audiences and share thought leadership.
Highlights Include:
Concise Messaging: Videos under 60 seconds that deliver powerful, focused content.
Increased Accessibility: Short-form content is perfect for busy professionals who need quick insights without the commitment of longer formats.
Versatile Formats: From quick tips and company updates to teaser clips for larger projects, short-form videos offer a flexible, cost-effective way to maintain audience engagement.
With our Firepit service, we’ve seen how a consistent stream of short, impactful videos can transform a personal brand. At around £980+VAT per month (with a minimum three-month engagement), it’s a smart way for CEOs and founders to boost their presence without breaking the bank.
5. Sustainable Production Practices
Creating Content with a Conscience
As sustainability becomes a priority for businesses worldwide, the video production industry is not left behind. Eco-friendly production practices are gaining traction, from reducing waste on set to energy-efficient equipment.
Sustainable Strategies:
Green Filming Practices: Using digital tools to reduce physical resources, from virtual location scouting to eco-friendly set designs.
Optimised Scheduling: Minimizing filming days and travel requirements to reduce carbon footprints.
Investing in Sustainable Tech: From LED lighting to energy-efficient equipment, embracing sustainability can also be a long-term cost saver.
Incorporating sustainable practices not only aligns with global values but also enhances your brand’s reputation – a win-win in today’s market.
In Conclusion
